TIM-MB19

TIM-MB19
MBA-BM 2019-21: Term-VI

TECHNOLOGY IN INNOVATION MANAGMEMENT

Faculty Name	Prof. (Dr.) Sanjay Mohapatra
Program	MBA
Academic Year and Term	2020-21, Term VI
Teaching Credit	1.5

1. Course Description
The aim of the course is to provide the students with the theoretical foundations of Innovation and Technology Management. Based on concepts, students get an understanding of the role of technology and innovation for industry, firm and developing strategy in different organization life cycles. Using pedagogy such as cases and guest speaker, the students will be introduced to the practical application of ITIM. The practical application skills of the students will be additionally trained through necessary tools and knowledge to analyze, plan and implement a technology and innovation strategy for all kind of businesses such as multinationals, SME or start-ups.

2. Student Learning Outcomes
§ Better understand the management of technology and innovation
§ How to develop products and services using innovation management
§ How to manage and implement innovations and use technology for managing them
§ Approaches for Innovation and make it a sustainable initiative

Who should attend:
Those who would like to be entrepreneurs, use technology for developing innovative products and/or services should attend this course. The course would be useful who aspire to be business analysts and consultants.

3. Required Text Books and Reading Material

Book

AFUAH ALLAN, INNOVATION MANAGEMENT, Oxford University Press, (2009).

Additional Reading

: GERA RAJAT, TECHNOLOGY AND INNOVATION IN MARKETING, ALLIED PUBLISHING, (2008)

http://www.techno-preneur.net/online-services.htm

Reading material

The course materials will be given to the class well in advance and there will be discussion on the cases in the class. Each class will have case study and the students are expected to read the course materials and apply the concepts to the case being discussed.

4. Tentative Session Plan

Session Number	Topics	Detailed Contents	Reading/ case list*
1-2	Introduction to Innovation Model	Why and how Technology and Innovation is relevant for any Economic Activity Theoretical and empirical links between technology, firm and economic development.	Ch.1,Ch.2, Case Study Nokia. EIGHT ESSENTIALS OF INNOVATION – McKinsey
3 - 4	Sources of Technological Innovation	Technology, Innovation and R&D Management and Strategy Strategic decision making regarding technology and innovation, including different starting points of companies such as multinational, SME or start-up is introduced. Sources and Selection of Technology : External (contracts, licenses, partnerships) vs. internal technology sourcing and selection of technologies is introduced	Ch. 6, Case Study Mahindra (from Gorbes)
5-6	Innovation Models	Video from Course (University of Maryland)
7-8	Innovations for globalization Innovations for emerging economies, Ch.14	Decisions on Investment and Competence Level in Technology Strategic decisions on how to decide on the investments in R&D and technology. Asset Protection and Timing of Innovation and Technology : The rent distribution and protection of innovations is the key for successful innovators and entrepreneurs. (methods to protect technological knowledge e.g. patents, secrets, etc.).	Ch.13, Case Study Apple
9-10	Internet: A case in technological change.	Technology Strategy in the Digital Economy, Technology Strategy Implementation and R&D Management. (How should technology development be organized in our firm? Which organisation and culture supports which types of innovations and strategies? How disruptions and radical innovations can be turned into opportunities for incumbent or entrant firms? )	Ch. 16, Case Study Flickr
9-10	Responsible Innovation; Reverse Innovation, ML in innovation		The Innovator’s Dilemma. Clayton Christensen. Harvard Business School Press

The chapters are from the book ‘Innovation Management, Oxford University Press, Afuah Allan, (2009).

5. Evaluation

Quizzes – 2; the first quiz after 4th and the second quiz after 8th class – 10%.

Class Participation/presentation – 10%

End term – 30%

The pedagogy may change as the course progresses.

Created By: Alora Kar on 11/16/2020 at 11:31 AM
Category: BM 19-21 T-VI Doctype: Document

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