| Abstract | This paper takes the case of a commons, where “communication” is interpreted very broadly as “communicating with the nature”, a culture-specific attribute in which locals excel far ahead of corporations. When a corporation “invades” such a commons for exploiting business opportunities, it also often engages in “cultural invasion” – imposing its culture on the locals – as it perceives that it can benefit from bringing the commons-culture closer to its own. So, to reduce the “cultural distance”, a firm engages in activities that destroy the overall value of the commons, though they increase its wealth derived from the commons. |
